Mar 19, 2026 /featured, products
what does oxidation do to your blonde? How it happens, why it matters + what could be fading your color faster (plus, what you can do about...
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products
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How To Strengthen Fine Hair For Extensions, Featuring Andrea

 Learn how K18 educator + PRO stylist, Andrea keeps her fine hair resilient through extensions + bleaching services.
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How To Fight Frizz + Support Aging Hair, Featuring Erin

 Discover how Erin, our SVP of Global Retail Sales, supports aging hair + fights frizz and damage from extreme bleaching services.
/ hair science

how does synthetic biology work?

 hint: it has a lot to do with harnessing the power of bacteria, like E. coli.
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How To Protect Hair Color, Featuring Maram

 See how Maram, our Senior Director of Consumer Engagement protects her color + hair health with K18.
/ hair science

How Cosmetic Ingredients Are Made

 Discover how the ingredients in your beauty products are made, and how synthetic biology is pioneering more sustainable production.
/ business

How To Get Your Clients Started with K18

 Introducing your clients to K18 at the salon—and at home.
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