How To Protect Hair Color, Featuring Maram

Maram always dreamt of transforming her dark hair to a vibrant hue, like many clients do. Fearful of destroying her hair health, stylists advised our Senior Director of Consumer Engagement to avoid such a dramatic change—until K18 came in. Maram’s stylist Amber Maynard used the K18REPAIR™ to fortify hair + reverse damage for optimal hair health before, and after the service. Instead of sacrificing her hair expression, Maram could rely on K18 to restore hair health in the salon and at home.

With the copper hair color of her dreams, she now prioritizes color protection and ongoing damage repair to keep her hair vibrant and healthy between services. Watch to see her real people, real results routine:

Maram starts with the color-safe detox shampoo for the cleanest canvas and maximum results from the rest of her routine. She then goes in with the molecular repair hair mask to ensure healthier hair for better future color transformations. Then, she finishes off with the molecular repair hair oil for heat protection and frizz control.

With a K18-powered routine, Maram and her stylist are confident in changing up her hair color, without compromising her hair health. Now PROs can deliver the best of both world—vibrant color and healthy hair. We hope this inspires you to power real results in your services + client’s at-home routine. Check out the rest of our coworkers’ regimens here, and stay tuned for more on the blog.