How To Fight Frizz + Support Aging Hair, Featuring Erin

Navigating changes in hair can be overwhelming, especially for something so tied to our clients’ identities. People like Erin, our SVP of Global Retail Sales, have noticed changes in hair sensitivity and texture with age. Like many clients, she’s on a quest to rescue her natural texture from the clutches of damage—bleach, heat, hard water, sun, wind, you name it. Through all of this, Erin trusts K18 to get softer, healthier hair in minutes. Watch to see her real people, real results routine:

For Erin, protecting her hair health starts in the salon. She always gets the K18REPAIR™ to renew hair strength + resiliency before and after damaging bleaching services. At home, she uses the color-safe detox shampoo for a weekly clean slate—helping the products she uses on top work better. To reverse multiple types of damage in 4 minutes, Erin uses the K18 leave-in molecular repair mask for holistic hair health. She finishes off with the molecular repair hair oil to fight frizz from within and protect from heat styling.

We hope this inspires you to power real results in your services + client’s at-home routine. Check out the rest of our coworkers’ regimens here, and stay tuned for more on the blog.