Damaged hair is resource thirsty hair.
All the things we rely on to make it look and feel better all contribute to waste + energy spent (think harsh chemistry, mechanical manipulation, extreme heat).

By creating healthy hair that needs less, you waste less energy and less resources.

Cosmetic chemistry + traditional product development processes are resource heavy. Moving toward a world that can more heavily rely on biotech production will reduce waste and demand on an already-taxed supply chain.

We’re not interested in being trendy, we’re interested in being better. Our goal is simple: Maximize expression, minimize damage to hair + the planet

We believe it is our duty to work toward actively operating in a more responsible way within the haircare industry, the beauty space, and the world

We believe in being open about what we can do and what we can’t. It is our mission to find our unique voice in the sustainability conversation. Where we are today is only a stepping stone, and that‘s our promise.