Mar 19, 2026 /featured, products
what does oxidation do to your blonde? How it happens, why it matters + what could be fading your color faster (plus, what you can do about...
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How Simone Biles Expresses Herself Without Limits

 Discover her routine for inner strength on and off the mat.
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How to Use K18 With Graphic Wigs

 Beauty engineer + wig artist, Alfred Lewis III, walks us through the biotech routine powering his expression.
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Here’s to the Dads Doing Hair

 This Father’s Day, see how our Future Now Initiative partner, Stylez 4 Kidz, is empowering dads to take styling into their own hands.
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Why the Ocean’s Health Matters

 Plus, how you can join the international effort to stop ocean plastic—today and every day.
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What Is Hair Elasticity + Why Does It Matter?

 Plus, the biotech-backed way to maintain yours from the inside out.
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How I Use Wigs to Push the Limits of Expression

 Beauty engineer, Alfred Lewis III, gives us an exclusive look at his self-care routines and holistic approach to beauty.
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