Mar 19, 2026 /featured, products
what does oxidation do to your blonde? How it happens, why it matters + what could be fading your color faster (plus, what you can do about...
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/ hair science

The Science of Repairing Frizz, Dullness, Breakage + Split Ends from the Inside Out

 Stop covering up hair concerns—repair and prevent them from within.
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Limitless Expression for Everyone

 Pride isn’t just a one-month celebration at K18—we’re committed to directly supporting the LGBTQIA+ community and amplifying their artistry every s...
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How AirWash™ Works for Curly + Coily Hair

 K18 PRO stylist, Alifia Young, explains how our reinvention of dry shampoo is a game changer for all hair types and gives us her top tips for refre...
/ hair science

Why Natural Ingredients Aren’t Necessarily Better for You (or the Planet)

 The truth behind natural hair beauty products + how synthetic biology creates safer, more effective, more sustainable solutions.
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How to Use AirWash™ to Extend Every Client's Style

 Help them go 3 days longer between washes with NEW biotech-powered dry shampoo.
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How I Gained Confidence By Working With All Hair Types

 Multicultural PRO colorist, Cherin Choi, shares her path to becoming a stylist and how she brings her unique definition of beauty to every service.
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