Haircare routines are personal. Even within the K18 team, we all have our fav...

Strength and elasticity comes from keratin protein building blocks. Your hair...

Our guide to preventing damage from protective styles with PRO expert, Alifia  

Get the breakdown on different types of summer hair damage, and the best ways...

You know how chemical services like bleaching, coloring, or heat styling can ...

Your guide to the perfect cleanse at the shampoo bowl, and in your client’s ...

Healthy hair is born at the hands of the PROs, so we’re tapping stylists acro...

Celebrating curls and coils looks different for everyone, so we’re tapping a...

If hot tools play an essential role in your services—think blow dryers, curli...

Celebrating Pride is an all-year-round thing for us. We couldn’t liberate ha...

You know what's FUN-damental? When your product works. We'll be breaking down...

Let’s talk about all things heat styling. Maybe your services involve hot too...