TripleBright oxidation defense purple shampoo 4.2 fl oz

tilenew | color:black

4.9

Rated 4.9 out of 5 stars

280 Reviews

TripleBright oxidation defense purple shampoo

Breakthrough triple-action protection for brighter, longer-lasting blonde

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Description

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.

*Disclaimers

how to use

Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

more to know

Powered by K18 triple-action technology:

Removes brass-inducing metals and minerals with ionic detox
Neutralizes brassiness with precision violet technology that won’t stain or overtone
Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing

key benefits

1 wash removes up to 3 months of brass from hard water*
Neutralizes brassiness without staining or overtoning
Ideal hair tone is restored and evened* for all highlighted and lifted tones
Easy-to-apply foam

*k18hair.com/disclaimers

ingredients

Water(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.

Description

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.

*Disclaimers

got questions?

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How is TripleBright different from traditional purple shampoos?

TripleBright is not a color-depositing purple shampoo. Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water. TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application.

*k18hair.com/disclaimers

Does TripleBright work on all hair types?

Yes, TripleBright works on all hair types and textures. It brightens all highlighted and lifted tones by defending against oxidative stress and reducing brass—delivering brighter, longer-lasting blonde for everyone.

will TripleBright turn my hair purple?

No. When used as directed, TripleBright purple shampoo’s precision violet technology expertly neutralizes brassiness without overtoning or staining.

Will TripleBright stain my hands or clothes?

No, TripleBright will not stain your hands or clothes. When used as directed, the non-staining and easy-to-apply foam format rinses with water.

How much TripleBright should I apply?

We recommend using 2-3 pumps of TripleBright purple shampoo per application. Apply to wet hair, distributing evenly and lathering from roots to ends.

powered by K18 triple-action technology

Remove, neutralize + defend against brass for brighter, longer-lasting blonde.

learn more

how to use TripleBright

lightener/color

1. Apply K18 TripleBright oxidation defense purple shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

2. Apply a minimum of 10 full sprays of K18 professional molecular repair hair mist to each quadrant, increasing up to 20 sprays per quadrant as needed, depending on client’s length, density, or level of damage.

3. Wait 4 minutes (do not rinse out).

4. Process your lightener or color as usual, then rinse and shampoo with K18 PEPTIDE PREP™ detox shampoo. Do not condition.

5. Apply 1-3 pumps of K18 professional molecular repair hair mask based on your client’s length and density, starting at the ends and working up towards the roots.

6. Wait 4 minutes (do not rinse)

7. Style as usual.

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4.9

Rated 4.9 out of 5 stars

Based on 280 reviews

98%would recommend these products

Customers Talked About

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280 reviews

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Hannah L. R.
Verified Buyer
Reviewing
TripleBright oxidation defense purple shampoo 15 fl oz
I recommend this product
Age 25 - 34
Hair Concern Color-care, Chemical damage, Frizz, Heat damage, Extending time between washes
Hair Type Medium Density
My Results Visible Difference, Less Frizz, Stronger Hair
Rated 5 out of 5 stars
4 days ago
Amazing
I love these products! They all work so well!
Was this helpful?
Maria B.
Verified Reviewer
Reviewing
TripleBright oxidation defense purple shampoo 4.2 fl oz
I recommend this product
Age 45 - 54
Hair Concern Color-care, Dryness, Fragile/brittle hair, Extending time between washes
Hair Type Grey Hair
My Results Visible Difference, Less Breakage, Smoother Hair
Rated 5 out of 5 stars
2 weeks ago
I love it 💜
I’ve been using the K18 Purple Shampoo, and I just wanted to share how much I genuinely appreciate this product.
It does an amazing job neutralizing those stubborn brassy and yellow tones in my hair. My grays look so much more beautiful, brighter, and shinier after using it, which I absolutely love.
I also appreciate how effective it is without making my hair feel overly dry. It really helps maintain a fresh, cool-toned look.
I’m also so grateful to the K18 team for letting me be part of the K18 Dallas event—it was such a special experience, and they made me feel like a model! ✨
Truly thankful to have found a product (and a brand) that delivers on what it promises—this is definitely a staple in my hair care routine now. 💜
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K18Hair PRO
1 week ago
Thank you so much for this incredible review, Maria! 💜 We're absolutely thrilled to hear that you love the TripleBright oxidation defense purple shampoo and that it's become a staple in your hair care routine! It's wonderful that you're experiencing how effectively it neutralizes those stubborn brassy and yellow tones while making your grays look so much more beautiful, brighter, and shinier - that's exactly what we love to hear! We're also so happy that it's working without making your hair feel overly dry and helping you maintain that fresh, cool-toned look. And what a special treat that you were able to join us at the K18 Dallas event - we're so grateful you were there and we loved having you! ✨ We're so excited that you're loving the product and the brand, and thanks for your amazing 5-star review!
Monica C.
Verified Buyer
Reviewing
TripleBright oxidation defense purple shampoo 4.2 fl oz
I recommend this product
Age 45 - 54
Hair Concern Split-Ends, Chemical damage, Fragile/brittle hair, Color-care, Extending time between washes
Hair Type Fine/Thin
My Results Visible Difference
Rated 5 out of 5 stars
1 month ago
Blonde without the purple hue
I am really loving the new K18 purple shampoo 💜 it leaves your hair brighter but without leaving behind that purple hue that you get from other brands. I'll definitely buy it again!!
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K18Hair PRO
3 weeks ago
Thank you so much for your amazing review, Monica! 💛 We're absolutely thrilled to hear you're loving the new TripleBright oxidation defense purple shampoo! 💜 It sounds like you've discovered exactly what makes it so special - achieving that gorgeous brighter blonde without the unwanted purple tint that other brands can leave behind. That's the perfect balance we were aiming for! ✨ We're so excited you'll be purchasing it again and that it's become part of your routine. Thanks for your fantastic 5-star review! 🙌
Stephanie
Verified Reviewer
Reviewing
TripleBright oxidation defense purple shampoo 15 fl oz
I recommend this product
Age 25 - 34
Hair Concern Color-care, Split-Ends
Hair Type Fine/Thin, Medium Density
My Results Cleaner, fresher hair, Visible Difference, Shinier Hair
Rated 5 out of 5 stars
1 month ago
Perfect for blondes!!
gifted by k18biomimetichairscience Perfect for blonde hair!! I’ve been using this shampoo for a few weeks now and have been loving it! It instantly gives my blonde hair a refresh and leaves it the perfect tone. Highly recommend!
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K18Hair PRO
1 month ago
Thank you so much for this amazing review, Stephanie! We're absolutely thrilled to hear that TripleBright has been such a perfect fit for your blonde hair and that you're loving the results after just a few weeks! It's wonderful that you're experiencing that instant refresh and getting exactly the perfect tone you're looking for - that's exactly what we hoped to achieve with this oxidation defense formula! Your recommendation truly means the world to us, and we're so grateful to have you as part of our K18 community!
Jodine
Reviewing
TripleBright oxidation defense purple shampoo 15 fl oz
I recommend this product
Age 45 - 54
Hair Concern Color-care
Hair Type Medium Density
My Results Visible Difference
Rated 5 out of 5 stars
1 month ago
No Brass
complimentary from k18biomimetichairscience: I love how this shampoo removes the brassy look from my hair. I like to keep the platinum blonde color and this helps. It also leaves my hair brighter. I don’t leave on very long to prevent a purple hue.
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K18Hair PRO
1 month ago
Thank you so much for this fantastic review, Jodine! We're absolutely thrilled to hear that TripleBright is effectively removing that brassiness and helping you maintain your beautiful platinum blonde color! It's wonderful that you're experiencing brighter results while being mindful about timing to avoid any unwanted purple hue - that's such smart technique with purple shampoos! We're so happy that our oxidation defense formula is delivering exactly what you need to keep your hair looking salon-fresh, and your feedback truly means the world to us!