A breakthrough for brighter, longer-lasting blonde.
Think purple shampoos aren't for you? Well, you haven't tried TripleBright yet.
This breakthrough triple-action blonde protection is powered by K18 technology to not only neutralize existing brass, but target the root cause itself—oxidative damage from metals and minerals in unfiltered tap water.
why blonde goes brassy
TLDR: When oxidative damage from metals + minerals in unfiltered tap water (copper, iron, calcium, etc) are exposed to things like oxygen, UV rays, or heat, you’ll start to notice your once bright blonde turning…well, orange.
So whether you are a natural blonde, bleach blonde, or get a few face-framing highlights for fun here and there, oxidation-induced brass has probably messed with your color. TripleBright is here to change all that.
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the science behind blonde like new
TripleBright targets the root cause of brass (oxidative damage), so ideal tone is restored and evened* for all highlighted and lifted tones. But how? K18 triple-action technology!
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so much more than a purple shampoo
Gone are the days of messy application, dullness, and staining that leaves an uneven tone (or purple hair!). The best part? TripleBright comes in an easy-to-use foam and delivers brighter, longer-lasting blonde in as little as 60 seconds.
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how to use TripleBright
Ready to get a brighter, longer-lasting blonde? Here’s how to incorporate it into your K18 routine:
1. Apply foam shampoo to wet hair, distributing evenly.
2. Lather from roots to ends.
3. Let sit for 1-3 minutes then rinse.
For best results, pair with a weekly leave-in molecular repair hair mask to keep your blonde (and hair!) like new*. Because you should be able to go blonde—and not look back. Change your color, not your hair’s integrity. Now, with K18 triple-action tech, you can!
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