Mar 19, 2026 /featured, products
what does oxidation do to your blonde? How it happens, why it matters + what could be fading your color faster (plus, what you can do about...
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K18 FUNdamentals 06 – Why are there alcohols in K18?

 You know what's fun? When your product works. We'll be breaking down key info + recommendations weekly to help you get the most out of K18. 
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what’s your damage? bleaching hair

 We know what bleaching hair is. But do we really know much about the damage that comes with it? What does bleach do to your hair? Bleach is essent...
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The Future Artist Class of 2021 Scholarship Spotlight

 As challengers of our industry’s status quo, we took the first steps toward creating room for all hair innovators by launching The Future Artist S...
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Myth Busting 04: Conditioners

 We get it, skipping conditioner feels wrong. Especially when it’s been a post-shampoo ritual for as long as you can remember. We’re not here to cau...
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frizz-free hair: how to tame your frizzy hair

 Let’s talk frizz. Where does it come from? Why does it exist? And why is it always getting in the way of the perfect hair day?  Whether it is caus...
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Science Class 08: how curls happen

 At first glance, anyone would say curly hair is different from straight hair. You have eyes, we know. But what does science say about the layers we...
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