Mar 19, 2026 /featured, products
what does oxidation do to your blonde? How it happens, why it matters + what could be fading your color faster (plus, what you can do about...
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repair damaged hair

 We are big believers that hair looking good does not necessarily translate into hair feeling good. And who wants hair that holds for a photo but is...
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K18 FUNdamentals 07: How does K18 work with my hair type routine?

 You know what's fun? When your product works. We'll be breaking down key info + recommendations weekly to help you get the most out of K18.
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pride month: 100% for love initiative

 From day one it has been our mission to champion all kinds of expression, all kinds of love, and all kinds of liberation — so to us, Pride is every...
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Science Sunday Study Guide 2021 Final Exam

 After diving deep into the world of hair, biomimetics, and more, we made you a handy study guide to wrap up this year of Science Sunday’s. Plus, we...
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myth busting 05: the truth behind silicones

 Your hair and this ingredient have a love/hate relationship. One day, it makes your hair feel very silky, frizz-free, and luminous and on others, i...
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MYTH BUSTING 03: the TRUTH behind hair damage

 The D word. That damn damage! It’s the worst. We know, we built a whole company around renewing hair that’s been destroyed by it. It’s not exactly ...
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