Professional Journal

HAIR MYTH BUSTING 02: most products are NOT optimized for hair

Ok listen, we’ve all been there. Your hair doesn’t look or feel the way you want it to, so you add some (a ton of) product. Maybe it’s a styler to...

Sustainability. It’s such a buzzword these days. Who wouldn’t want to go green while renewing some part of their routine? We get it, sustainable...

You know what's fun? When your product works. We'll be breaking down key info + recommendations weekly to help you get the most out of K18.

pH is something a lot of us learned about as kids in science class (the original one, not the K18 one). We learned things like lemonade or orange ...

You know what's fun? When your product works. We'll be breaking down key info + recommendations weekly to help you get the most out of K18.

Seeing someone that looks like you is so powerful. But what’s even more power is the silent absence of never seeing yourself in anything associat...