Mar 19, 2026 /featured, products
what does oxidation do to your blonde? How it happens, why it matters + what could be fading your color faster (plus, what you can do about...
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what is synthetic biology?

 Learn more about the practice powering our evolution
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How a Great Haircut Can Transform Your Client’s Confidence With Erik Jon

 A conversation on how Erik brings over a decade of experience to his expertise 
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What Do Damaged Curls Look Like?

 Our guide to caring for damaged curls + coils with PRO expert, Alifia  
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How To Find The Right K18 Routine For Your Client

 Haircare routines are personal. Even within the K18 team, we all have our favorite products and expression routines. If you’re looking to send your...
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Where Does Hair Strength Come From?

 Strength and elasticity comes from keratin protein building blocks. Your hair is made up of the cuticle and cortex. The cortex is responsible for s...
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Can protective styles damage hair?

 Our guide to preventing damage from protective styles with PRO expert, Alifia  
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