Mar 19, 2026 /featured, products
what does oxidation do to your blonde? How it happens, why it matters + what could be fading your color faster (plus, what you can do about...
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SCIENCE CLASS 05: pH

 pH is something a lot of us learned about as kids in science class (the original one, not the K18 one).  We learned things like lemonade or orange ...
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K18 FUNdamentals 03 – Where to Use K18

 You know what's fun? When your product works. We'll be breaking down key info + recommendations weekly to help you get the most out of K18.
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We C You 01 — Curly-Coily Chats with Alifia

 Seeing someone that looks like you is so powerful.   But what’s even more power is the silent absence of never seeing yourself in anything associat...
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Biotech Brain Crush Interview Series 01: Julie Wolf

 We’ve all had a crush. A friend crush, a love crush…but have you ever had a brain crush? When you’re so in love with the way someone thinks, the kn...
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how to use K18 in the salon

 K18 works for color/lightening services, chemical services, or as a stand-alone treatment. K18 was made to work on all hair types and textures and ...
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trend scanning 2021 with guest contributor aura friedman

 Hair visionary and creative director, Aura Friedman takes a deep dive into the emerging trends in color this year.  Known for the creation of spla...
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