Mar 19, 2026 /featured, products
what does oxidation do to your blonde? How it happens, why it matters + what could be fading your color faster (plus, what you can do about...
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celebrating pride with ProjectQ

 Celebrating Pride is an all-year-round thing for us. We couldn’t liberate hair freedom for all without amplifying queer stylists, artists, and sup...
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FUNdamentals 36: What’s multi-level frizz control?

 You know what's FUN-damental? When your product works. We'll be breaking down key info + recommendations to help you get the most out of K18.
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Science Class 17: The science behind heat damage

 Let’s talk about all things heat styling. Maybe your services involve hot tools—like a straightener, curling iron, or blow dryer. But did you know ...
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We C You 15: PRO haircut tips

 Creating a comfortable + collaborative haircut experience with PRO expert, Alifia  
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FUNdamentals 35: What’s immediate vs. long-term haircare?

 You know what's FUN-damental? When your product works. We'll be breaking down key info + recommendations to help you get the most out of K18.
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Science Class 16: Lipids + hair health

 We’re a little obsessed with talking about hair’s structure—and for good reason! It's what keeps hair strong and elastic through everyday wear and ...
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