Mar 19, 2026 /featured, products
what does oxidation do to your blonde? How it happens, why it matters + what could be fading your color faster (plus, what you can do about...
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/ business

PRO Tips to Smooth + Soften Curly + Coily Hair During Services

 Our guide to adding conditioning protection to your service routine.
/ business

How to Talk To Your Clients About DAMAGE SHIELD protective conditioner

 Discover how to educate + retail weightless conditioning protection to every client.
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When Should I Use K18 Conditioner vs. Mask?

 Get the guide to repairing and protecting every client’s hair.
/ hair science

The Science of Hair Slip

 Learn about the slippery ingredients preventing mechanical damage, and how we use biotech to avoid buildup.
/ people

How Styles 4 Kidz Nurtures Confidence Through Family Haircare

 Learn how our Future Now Initiative partner, Styles 4 Kidz, empowers children through hair education for foster, transracial adoptive, and biracial...
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How To Keep Bleached Hair Healthy, Featuring Marian

 See how our Senior Director of Visual Brand Experience, Marian changes up her look without compromising her hair health.
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