/ hair science

Myth Busting 04: Conditioners

We get it, skipping conditioner feels wrong. Especially when it’s been a post-shampoo ritual for as long as you can remember. We’re not here to cau...
/ hair science

Science Class 08: how curls happen

At first glance, anyone would say curly hair is different from straight hair. You have eyes, we know. But what does science say about the layers we...
/ hair science

SCIENCE CLASS 04: biomimetics 101

This Science Sunday is all about biomimetics—that fancy word on the front of all our products. In order to break down the special sauce behind biom...
/ hair science

revive bleached hair

We weren’t going to do it. We weren’t going to make a joke about how blondes have more fun, because well, that just seems too easy. But we will mak...
/ hair science

HAIR MYTH BUSTING 01: more product does not equal better hair

Trying tons of products to fix your damaged hair? Adding more and more products to your routine hoping to return hair to some sort of healthy state...
/ hair science

the discovery of our peptide

A team of European researchers led by noted biotechnologist, Prof Artur M. Cavaco-Paulo were researching the glycoproteins synthesized in the epith...