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SCIENCE CLASS 02: the dynamic world of hair

We’ll open this class with a question. What do you really know about hair? Did you know it’s not a static, physical thing? It’s a dynamic, constan...
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HAIR MYTH BUSTING 02: most products are NOT optimized for hair

Ok listen, we’ve all been there. Your hair doesn’t look or feel the way you want it to, so you add some (a ton of) product. Maybe it’s a styler to...
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SCIENCE CLASS 06: the science of sustainability

Sustainability.   It’s such a buzzword these days. Who wouldn’t want to go green while renewing some part of their routine? We get it, sustainable...
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SCIENCE CLASS 05: pH

pH is something a lot of us learned about as kids in science class (the original one, not the K18 one).  We learned things like lemonade or orange ...
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step inside the world of hair

What do you really know about hair? Hair is not a static, physical thing. It’s a dynamic, constantly moving structure. Step inside the real world ...
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the science behind K18

We spent 10 years in a biotech lab scanning and testing all amino acid sequences across the entire keratin genome that makes up human hair searchi...