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SCIENCE CLASS 03: the REAL science behind frizz

 It’s the most searched hair term. It’s an issue so many products, tricks, and routines try to mitigate. It’s annoying.   Frizz.   Yeah, we’re going...
/ hair science

repair damaged hair

 We are big believers that hair looking good does not necessarily translate into hair feeling good. And who wants hair that holds for a photo but is...
/ hair science

Science Sunday Study Guide 2021 Final Exam

 After diving deep into the world of hair, biomimetics, and more, we made you a handy study guide to wrap up this year of Science Sunday’s. Plus, we...
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myth busting 05: the truth behind silicones

 Your hair and this ingredient have a love/hate relationship. One day, it makes your hair feel very silky, frizz-free, and luminous and on others, i...
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MYTH BUSTING 03: the TRUTH behind hair damage

 The D word. That damn damage! It’s the worst. We know, we built a whole company around renewing hair that’s been destroyed by it. It’s not exactly ...
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what’s your damage? bleaching hair

 We know what bleaching hair is. But do we really know much about the damage that comes with it? What does bleach do to your hair? Bleach is essent...
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