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/ hair science

Science Sunday Study Guide 2021 Final Exam

After diving deep into the world of hair, biomimetics, and more, we made you a handy study guide to wrap up this year of Science Sunday’s. Plus, we...
/ hair science

myth busting 05: the truth behind silicones

Your hair and this ingredient have a love/hate relationship. One day, it makes your hair feel very silky, frizz-free, and luminous and on others, i...
/ hair science

MYTH BUSTING 03: the TRUTH behind hair damage

The D word. That damn damage! It’s the worst. We know, we built a whole company around renewing hair that’s been destroyed by it. It’s not exactly ...
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what’s your damage? bleaching hair

We know what bleaching hair is. But do we really know much about the damage that comes with it? What does bleach do to your hair? Bleach is essent...
/ hair science

Myth Busting 04: Conditioners

We get it, skipping conditioner feels wrong. Especially when it’s been a post-shampoo ritual for as long as you can remember. We’re not here to cau...
/ hair science

Science Class 08: how curls happen

At first glance, anyone would say curly hair is different from straight hair. You have eyes, we know. But what does science say about the layers we...
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