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/ hair science

Science Class 01: Where does hair strength come from?

Let’s have a conversation about strength. Not the muscle kind. We want to set the record straight on what’s responsible for hair strength and elast...
/ hair science

science class 09: the clean hair convo

We talk a lot about hair health. Like, a lot. And since science (another thing we’re big fans of) isn’t accurate without the full picture, we want ...
/ hair science

Science Class 10: Dirty Hair Is A Sticky Trap

Have you ever seen those long sticky strips used to trap bugs in the summer? This is kind of like that, but for hair. Did you know that dirty hair...
/ hair science

Science Class 07: Bond builders vs. biomimetic hairscience

We’re finally talking about it, the two technologies at the forefront of modern haircare.Uh huh, those two.  What sets bond builders, and its next...
/ hair science

SCIENCE CLASS 03: the REAL science behind frizz

It’s the most searched hair term. It’s an issue so many products, tricks, and routines try to mitigate. It’s annoying.   Frizz.   Yeah, we’re going...
/ hair science

repair damaged hair

We are big believers that hair looking good does not necessarily translate into hair feeling good. And who wants hair that holds for a photo but is...
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