meet patent pending MultiVital™ technology

Proprietary MultiVital™ is a precision-engineered system that works synergistically across multiple pathways to reverse graying, reduce shedding, and protect scalp longevity. It’s found in FutureIQ™ biomimetic hair longevity serum.

So, how does FutureIQ™ do this?

First, it’s important to understand that follicle health, melanin production, and scalp barrier health share an interconnected biological environment in which the condition of one influences the others. You can't treat them separately or in isolation. The K18 lab set out to create new proprietary technology that works to address the root cause of premature hair aging: oxidative stress (more on this later). 

MultiVital™’s biomimetic peptides, root anchoring complex, and antioxidant system activate together to help reduce the breakdown of root proteins that hold hair in place, help support the signaling involved in melanin synthesis and transport, and amplify the follicle’s natural defenses against oxidative stress to help protect the scalp. 

As a result, the appearance of grays are delayed, shedding is reduced, and the scalp looks and feels healthy.

The technology behind FutureIQ™ is rooted in a deep understanding of our natural biology. It works with the biological processes of our scalp + follicles— because premature hair aging is not a permanent state of being, it is a series of signals your body is sending. 

“We are targeting the processes beneath the surface to ensure that we've got this multi-pronged approach. We're targeting graying, shedding and scalp barriers because if you just target one, the other problems are still there. So that's the importance of this multi-pronged approach that FutureIQ™ gives,” says Dr. Rachael Williams, K18 senior scientist + scalp and follicle expert. 

We’re breaking down exactly what causes premature hair aging + what is going on beneath the surface of your scalp below with help from the K18 lab:

what is oxidative stress and how does it cause premature hair aging?

Oxidative stress isn't actually something you see immediately. It operates in the background, interfering with our biological processes and gradually influencing the health and performance of our scalp and follicles. It disrupts the mechanisms responsible for producing and maintaining healthy hair. 

The damage often accumulates slowly, and sometimes only becomes visible after months—or even years. Oxidative damage can influence multiple aspects of scalp and follicle biology simultaneously. So if hair longevity is the goal, oxidative stress is one of the most important challenges to overcome. 

what causes oxidative stress?

Every day, our scalp and follicles encounter sources of oxidative stress from both inside and outside the body.

Internally that might look like hormone changes, psychological stress, or lack of sleep. Externally, exposure to UV radiation, pollution, cigarette smoke, and environmental aggressors all lead to an increase in reactive oxygen species, or ROS, production.

what are ROS?

Reactive oxygen species, often abbreviated to ROS, are highly reactive molecules produced by our bodies. They play an important role in cellular communication, immune defence, and normal biological processes—but things get tricky when they start being produced faster than the body can deal with them. 

Hair follicles and scalp tissues are particularly vulnerable because they are among the most biologically active structures in the body, requiring constant cell division, energy production and signalling to support healthy hair growth.

how is proprietary MultiVital™ technology different than anything else out there?

By tackling the root causes of oxidative stress, hair shedding, and hair graying with synergistic, multi-pathway MultiVital™ technology, FutureIQ™ addresses the full picture of what's actually happening underneath those visible changes.

After 3 months? Less hair in your shower drain, you start noticing fewer grays, your ponytail feels thicker, and your scalp feels balanced. 

That’s because FutureIQ™ addresses the three main signs of premature hair aging with one product.