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Learning to Embrace Your Strength (and Sweat)

How AirWash™ helps this wrestling coach empower young women to feel their best, on and off the mat.

Wrestling is a contact sport. It requires strength, agility and precision—and after months of grueling training, when you're sweaty and finally squaring up on the mat, the last thing you want to be thinking about is the state of your hair.


Wrestling coach Sydney Norvell knows this from experience, being a woman in a male-dominated field. Now, she is using her training to empower the next generation of athletes, coaching a women’s wrestling program at a local high school. We tapped her to take the AirWash™ challenge at our recent dry shampoo shoot and the results speak for themselves.

Learning to Embrace Your Strength (and Sweat)

Sweat is a part of playing sports, there is no getting around the toll pushing your physical limits has on your body (and your hair!). But when you are 1. in the throes of some very tender high school years and 2. worried about how you look (or worse, how you smell…) it can affect the way you show up on the mat. This is where AirWash™ comes in, a dry shampoo that is clinically proven to eliminate odors, reduce oil + keep working for up to 3 days*even after your toughest workouts. It’s a one-step scalp reset. 


“I think AirWash™ will allow the [girls I coach] to look good, feel good, and perform their best on the mat,” says Sidney. “When you're on the mat, you're sweating a ton, you have headgear on, and AirWash™ just lets you breathe, which is what you need.”


Sydney shares how AirWash™ has helped her empower the girls she coaches + embrace her own hair living an active lifestyle.


juggling a hectic schedule

AirWash™ changes how I live my day to day life because I'm always bouncing around. I like to get my workouts in in the morning. Then immediately, I'm headed over to the high school to coach a women's wrestling program. 


If I'm not coaching during the weekdays, I'm at a tournament during the weekends, and that can be ten hours that I'm standing there sweating in the gym.


inspiring young people

Growing up, I had a lot of doubt when people were watching me wrestle. Feeling your best helps you so much. 


I'm already seeing that AirWash™ could really empower the youth, being a girl on the mat in a male-dominated sport—it’s empowering me! 


If I had this at a tournament, I could just bring in my backpack and let the girls share it. I know this would be going around in circles and being passed throughout the entire gymnasium, which would be incredible. I think all women of all ages need this. 

Learning to Embrace Your Strength (and Sweat)

finding her way back to her curls

I have curly hair and this has been tricky for me. I've been trying to find the right product for the longest time, and this is making me excited because I feel like I'm on the right track. I'm loving AirWash™ and I feel like it's just bringing out all my favorite qualities about my hair. I love my curls. As I've grown older, I have really embodied my curls but it's been hard. I have used other dry shampoo products and you see [residue] when it's on there. I have to scrape my head to get that product into my scalp where you can't see it. But with AirWash™, I don't see it sitting on my hair. It's just blending in so nicely.


I've been trying to find different products that I can use to really let them curl and do what they need to do, and it's been quite challenging. So this is giving me the hope and confidence that I can bring out my curls any time, any day, no matter what my day has entailed or if I've worked out.


Sweat does not have to hold you back. AirWash™ makes sure of that. After lots of trial and error, having a dry shampoo you can trust (you’ll never find any starchy buildup or white cast here), means that you can train hard without having to think about your hair. 

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start fresh after sweat with AirWash™

AirWash™ dry shampoo
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Revolutionary dry shampoo for a fresh hair + scalp—even after your toughest workout
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