As hair PROs, you know that working with strong, healthy hair allows you to confidently express your creativity so clients come back to you for services again and again, ready for whatever transformation they have in mind. Amid the excitement of salon transformations is a PRO stylist essential: building a client's take-home routine.

Below, we dive into how you can harness two powerhouse K18 products—K18 leave-in molecular repair hair mask and K18 DAMAGE SHIELD protective conditioner—to build effective take-home routines for your clients. Powered by our revolutionary K18PEPTIDE™, these K18 solutions repair and protect hair from within, extending the results you create in the salon chair.

the power of the K18PEPTIDE™

At the heart of K18's efficacy lies our groundbreaking and patented K18PEPTIDE™, clinically proven to reverse damage from bleach, color, chemical services, and heat*. Unlike treatments that coat hair's surface, K18PEPTIDE™ penetrates deep into the hair’s innermost layers to target and repair damage at the molecular level. This innovative approach helps restore strength, softness, smoothness, and bounce to all hair types while enhancing its overall health and appearance. By integrating K18 into your clients' routines, you can help them unlock the full potential of their hair.

jumpstart their healthy hair routines

Keep hair strong and protected between salon visits with routines featuring K18 leave-in molecular repair hair mask and K18 DAMAGE SHIELD protective conditioner.

K18 leave-in molecular repair hair mask acts as a potent treatment delivering intensive repair to compromised strands. Formulated with the patented K18PEPTIDE™, it effectively strengthens and adds shine to your clients’ hair, leaving it visibly revitalized after just one use.

“The biggest thing we recommend to clients along with the molecular repair hair mask is the K18 PEPTIDE PREP® detox shampoo,” says Alifia Young, K18 educator + PRO stylist. “They should use the shampoo before the first application of the K18 leave-in molecular repair hair mask at home to remove any buildup and set hair up for best results.”

As for when clients should use the mask, Alifia says,

“If a client is in their repair phase, say they just came in for a transformational service like a cut and color, they could do the mask for the first 4-6 washes and then every third to fourth shampoo or when they feel like your hair needs that extra bit of repair or care.”

For between mask days, paired with DAMAGE SHIELD pH protective shampoo, the K18 DAMAGE SHIELD protective conditioner fortifies and protects hair against daily damage from UV rays, mechanical styling, and environmental aggressors.

“When it comes to their regular maintenance routine, we recommend the K18 DAMAGE SHIELD line, so the K18 DAMAGE SHIELD protective conditioner and K18 DAMAGE SHIELD pH protective shampoo,” says Alifia. Both help maintain hair health.

Clients can rotate both into their weekly hair routines to repair and prevent damage for optimal hair health.

complete their take-home routines

Alifia recommends helping clients build an at-home routine as a way to extend the longevity of their style, and to form a relationship.

“Say I’ve done a big service on a client and they leave. Because I’ve given them the tools to protect their investment, I’ve built trust,” says Alifia. “If you build the relationship, people come back for touch-ups, and people come back because they need a refresh.”

With K18 healthy hair routines, you can revolutionize how you care for your clients and empower them to maintain their hair's look and health long between salon visits.

*k18hairpro.com/disclaimers