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the science
behind K18

Our story began with a decade of research that culminated in our patented K18PEPTIDE™. This biomimetic molecule laid the foundation for our biology-first approach to haircare.

next-level renewal
The K18PEPTIDE™ is a biotech-developed peptide that mimics hair’s structure to reverse damage by reconnecting broken polypeptide chains and disulfide bonds.
See how we brought biomimetics to the hairscience lab, mimicking the natural structure and functionality of keratin proteins to create the K18PEPTIDE™.
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see it in action
Reverse damage before and after services, so you can realize your vision on stronger, more resilient hair.

get inside the world of hair

Explore all the layers of your dynamic hair environment with augmented reality.
Biomimetics
bio·​mi·​met·​ics
/ˌbī-ō-mə-ˈme-tiks/

Biomimetics is the practice of learning from and mimicking nature.
the next generation of hair renewal
We mapped the entire keratin genome (think the human genome project but for hair) to discover our biomimetic peptide that mimics the amino acid sequences of healthy hair for true renewal.
the sustainable path forward
We challenge traditional cosmetic chemistry product development (which is resource-heavy) with radically simple innovations that work effectively and require less.

Our research

Research led by Professor Artur M. Cavaco-Paulo at the Center of Biological Engineering, University of Minho, and Solfarcos Technologies. Read more about the discovery of our K18PEPTIDE™ here.
frizz-preventing peptide

Effect of a peptide in cosmetic formulations for hair volume control

International Journal of Cosmetic Science, 2017, 39, 600-609

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hair under stress

Insights on the mechanical behavior of keratin fibrils

International Journal of Biological Macromolecules, 2016, 89, 477-483

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altering the shape of hair

Changing the shape of hair with keratin peptides

RSC, Adv., 2017, 7, 51581-51592

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scanning the proteome

Peptide- protein interactions within human hair keratins

International Journal of Biological Macromolecules, 2017,101 805-814

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peptide-keratin binding

Molecular modeling of hair keratin/peptide complex

Proteins, 2012, 5, 1409-1417

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Pro Distribution Partners

Paramount Beauty Supply
USA
Salon Services Pro
USA
Salon Service Group
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Salonwax Pro
USA
Premier Beauty Supply
USA
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Ozdare - Australia
AU
 
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American Crew Ltd. - New Zealand
NZ
 
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PlayGround - Hong Kong
HK
 
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CY
 
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Belgium
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FI
 
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NO
 
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SG
 
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TW
 
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UK
UK
 
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