science
behind K18

After 10 years of complex research,
we unlocked hair freedom for all—
engineered with our biomimetic K18PEPTIDE™.

next-level renewal

The K18PEPTIDE™ is a biotech-developed peptide that mimics hair’s structure to reverse damage by reconnecting broken polypeptide chains and disulfide bonds.

See how we brought biomimetics to the hairscience lab, mimicking the natural structure and functionality of keratin proteins to create the K18PEPTIDE™.

see it in action

Reverse damage before and after services, so you can realize your vision on stronger, more resilient hair.

hair damage in salon

bleach

Peroxides in bleach intended to break down pigment create collateral damage to disulfide bonds + polypeptide (keratin) chains, compromising hair’s strength and elasticity.
color

Permanent dyes utilize oxidative reactions that can cause additional damage to hair protein structure by breaking different bonds. Hair dyes can also raise hair’s pH and permanently damage the cuticle
perm

Chemicals like ammonium thioglycolate break disulfide bonds and are reformed in their new shape by oxidizers, which can cause extra damage to the structure.
relaxer

Chemicals break and reform disulfide bonds, straining hair to hold that new shape. The chemicals used can also have an extremely high pH that damages other types of bonds (peptide, ionic), leaving hair highly vulnerable.
thermal reconditioner

Heat breaks hydrogen bonds to temporarily create a new shape. Excessive heat can damage polypeptide (keratin) chains + trap water molecules inside very wet hair, causing structural damage.

get inside the world of hair

Explore all the layers of your dynamic hair environment with augmented reality.

GO INSIDE

Biomimetics

bio·mi·met·ics
/ˌbī-ō-mə-ˈme-tiks/

Biomimetics is the practice of learning from and mimicking nature.

the next generation of hair renewal

We mapped the entire keratin genome (think the human genome project but for hair) to discover our biomimetic peptide that mimics the amino acid sequences of healthy hair for true renewal.

the sustainable path forward

We challenge traditional cosmetic chemistry product development (which is resource-heavy) with radically simple innovations that work effectively and require less.

Our research

Research led by Professor Artur M. Cavaco-Paulo at the Center of Biological Engineering, University of Minho, and Solfarcos Technologies. Read more about the discovery of our K18PEPTIDE™ here.

frizz-preventing peptide